CAT Partners with SPOTwerkz to Offer Wi-Fi Advertising Media, Promoting C smart Wi-Fi
Published on MXphone · A partnership between CAT and SPOTwerkz (Thailand)
CAT Telecom Public Company Limited is extending its business into the Thailand 4.0 era with the C smart Wi-Fi service, partnering with SPOTwerkz (Thailand) Co., Ltd. to offer advertising and public relations media space over Wi-Fi that can analyse consumer data and behaviour quickly and accurately.
The partnership aims to help businesses reach their target customers and run Right Time Targeted Marketing effectively, using CAT’s Wi-Fi network together with SPOTwerkz’s SPOTanalytics system.
The system is a Big Data Analytics technology that surfaces market trends, customer needs and business insights, so that communication and product or service offers are accurate, precise and timely.
CAT will install the Wi-Fi network across service areas, starting with major tourist destinations such as Phuket and Pattaya as well as shopping centres, with plans to expand into other public spaces so users can access Wi-Fi conveniently and widely.
“SPOTanalytics is a Big Data Analytics technology that surfaces market trends, customer needs and insights that are genuinely useful to a business.”
SPOTwerkz brings expertise in Wi-Fi marketing solutions, using SPOTanalytics to analyse consumer behaviour both offline and online, helping marketers build campaigns that are better targeted, better timed and more effective.
The collaboration between CAT and SPOTwerkz opens another new channel for communication and public relations, helping businesses understand what their customers care about and turn that data into well-targeted marketing strategies.
